Meet Sue Yerou

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Where Presence Was Forged

My style journey took root in the electric pulse of New York City. Studying at the Fashion Institute of Technology immersed me in a world where style wasn’t just worn, it was lived. For over 14 years, I worked at the intersection of high-impact advertising, photography, and visual storytelling, experiencing firsthand how image shapes perception. The city’s bold, no-nonsense energy transformed me, both personally and professionally. It taught me how to blend edge with elegance, and how to make a statement without saying a word. Today, I bring that same New York intensity and creative sharpness to every client session helping successful women own their presence with confidence, clarity, and polish.

Where Confidence Softened Into Clarity

Living in Sydney introduced a new dimension to my approach—one of flow, lightness, and artistic refinement. Between ocean breezes and curated boutiques, I was drawn to a fresh kind of femininity: relaxed yet intentional, effortless yet elevated. Sydney’s vibrant art scene and modern fashion lens expanded my vision, influencing how I now guide clients toward expressing strength through softness. It was in Sydney that I learned the power of subtlety—that confidence doesn’t always need to be loud to be unforgettable. That lesson continues to shape the way I work: by drawing out your individuality and refining it into something unmistakably you.

Where Purpose Took Shape

San Francisco is where everything aligned. Here, I turned my passion into a purpose-driven business and launched Style Rehab—a high-touch styling experience designed for ambitious women who want to align their outer presence with their inner power. In a city that celebrates innovation and reinvention, I found the perfect canvas to combine the structure of New York with the freedom of Sydney. Through curated wardrobe edits, strategic style direction, and personalized shopping, I help my clients reclaim their closets and redefine how they show up—at work, on stage, and in life. This is more than styling—it’s personal transformation, delivered with precision, empathy, and a deep respect for your time, goals, and lifestyle.